system har det med at ligge

system har det med at ligge

I den næste og sidste A/B test, der er der blevet testet på takeaway siden, hvor man har kigget på et filter system til alle kategorierne til produkterne. Dette filter system har det med at ligge forskellige steder på de fleste hjemmesider. Ved nogle takeaway hjemmesider ligger filter systemet over alle produkterne i center, og på andre shop sider ligger filter systemet på venstre hånd hvor man kan filtrer imellem diverse produkter.
Dette har givet en åbenlys test mulighed, da der er forskel på hvad hjemmesiderne sælger. Derfor er der blevet lavet en A/B test med henblik på dette filter system, da der også er forskel på hvad kunderne er vant til i forhold til alle andre shop sider.

Som man kan se på denne A/B test, er der lavet mulighed 1 og mulighed 2 igen, hvor brugeren får indtrykket af at være inde på den rigtige hjemmeside, dog bare ved hjælp af prototypen. I denne test er filteret til venstre og i midten.
Mulighed 1 har filtret til venstre som en normal shop side hvor man kan filter mellem produkterne.
Mulighed 2 har filtret center over alle produkterne, da nogle andre takeaway hjemmesider har det med at filtrer på denne måde.
Der bliver nu præsenteret et udpluk af svarene som har givet et tydeligt resultat af hvad brugerne/kunderne gerne vil have i forhold til hvis de var inde på denne hjemmeside. De andre svar kan findes i bilag.
Alexandra på 27 år ”Det var et hurtigt valg for brugeren, som er vant til at filter af kategorier ligger i venstre side på shop sider, så derfor ville det være den bedste løsning for brugeren hvis hun skulle filtre i varerne på takeaway siden.”
Mathias på 25 år ” Brugeren blev stillet overfor de to kategorifiltre og blev hurtigt enig med sig selv om at hvis filteret er til venstre så var det bedst. Begrundelserne
var, at filteret i toppen måske ikke ville være med ham hvis han skulle scroll
for meget, og det ville tage plads væk fra varer. Udover dette så var det pæneste at læse ned af frem for fra venstre til højre.”

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