og dialogisk

og dialogisk

Dette er én måde at gøre det på, og principperne skal selvfølgelig tilpasses efter ens målgruppe, kon-
tekst og formål. Da Holstebro Museum tilbyder mange aktiviteter, er det ærgerligt, at de er gemt langt

væk. I forhold til de tidligere skitserede Web 2.0-tendenser er det vigtigt, at museet synliggør sig og
åbner sig op via en mere imødekommende og dialogisk kommunikationsform. På forsiden af Holstebro
Museums hjemmeside vises der fire billeder på skift af museets bygning, men disse billeder går igen

uanset hvilken side, man klikker sig ind på fra menuens punkter – her er det også vigtigt, at alle ni-
veauer på hjemmesiden gøres interessante og altså ikke indeholder det samme. Da John Falk gæstede

Danmark under ODM’s (Organisationen af Danske Museer) formidlingsseminar nævnte han, at det er

påfaldende så mange danske museumshjemmesider, der ikke har billeder af mennesker. De fleste mu-
seumshjemmesider viser billeder af deres store, monumentale bygninger (Falk, 2010). Man må antage,

at brugerne besøger hjemmesiderne, fordi de er interesserede i at besøge museet eller for at søge in-
formation om museet med henblik på et senere besøg. I forhold til Falks pointer om de underliggende

motivationer for at gå på museum vil det derfor være en fordel, hvis billederne udstrålede, at man på
museet eller på hjemmesiden har mulighed fora t fordybe sig og reflektere eller deltage og interagere
alene eller sammen med andre. De monumentale bygninger kan som tidligere nævnt have en mere

ekskluderende effekt end inkluderende – i hvert fald når de præsenteres uden mennesker i. Et kon-
kret forslag vil derfor være, at Holstebro Museum placerer deres indhold fra menupunktet “Det sker”

Den digitale generation på museum

70
på hjemmesidens forside i stedet for deres nuværende information om museets ansvarsområder, og
derudover præsenterer aktiviteterne mere visuelt og kortfattet.

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